Democratizing Content Creation without Diluting Identity.
How Slovenská Sporiteľňa deployed the Mai Edge platform to give every employee the power of an Art Director—safely, instantly, and at scale.
The problem
Safely scaling content production
Slovenská sporiteľňa faced a dilemma shared by every modern enterprise.
The pace and the volume of the demand for content (CRM, HR, Social, Local branches, online etc.) exceeded the capacity of the marketing team by far.
They needed to let non-designers create content. But standard AI tools created risk: off-brand output, compliance violations, brand inconsistency.
The goal: Allow the Marketing team to set the rules once, and let mAI BrandOS enforce them for everyone else.
The solution
A built-in Governance Engine.
Slovenská sporiteľňa didn't have to patch together custom AI tools. They simply provided access to mAI BrandOS, utilizing our three core modules to automate their brand governance and content creation.
How it works:
- Brand lock: Visual identity encoded at the model level. Every output is distinctively on-brand - no exceptions, no review bottlenecks..
- Easy briefs: Non-designers write briefs in plain language. The system enriches the input to produce professional-grade creative.
- Instant formatting: Pre-loaded templates for every channel. Content comes out publish-ready.
AI fine-tuned by creative professionals
Platform Technology. Human Expertise.
The software is powerful, but the calibration is human.
Slovenská sporiteľňa Marketing Department leveraged our expert onboarding service to ensure the platform embed their brand correctly.
The methodology:
- Manual deconstruction: Our team of Senior Visual Professionals (25+ years experience) analysed Slovenská sporiteľňa Brand Book.
- Expert fine-tuning: We didn't rely on automated ingestion. We manually calibrated the platform's weights to recognize the specific emotional nuances of the Brand like optimism, window light, and unseen angles.
- The outcome: The platform was delivered to Slovenská sporiteľňa as a "Turnkey" solution, fully fluent in their visual language from Day 1.
One Brand, Three Brains
Bridging the Skill Gap.
How does a CRM manager generate a compliant asset without professional design skills? They rely on the mAI Brand OS agent architecture.
We deployed a team of senior creatives to manually align the LLM chains.
We encoded the brand DNA directly in system architecture, ensuring the system 'thinks' like a Brand Director, not a generic chatbot.
The Brand Voice Writer
The Scene Creator
The Context Advertiser
Cross-department access
Beyond Marketing
Because the platform guarantees brand safety, Slovenská sporiteľňa felt safe to provide access to their Brand OS beyond the marketing team.
- Marketing defines the strategy.
- mAI BrandOS enforces the guidelines.
- CRM, HR, Sales and others execute the creation & production.
The bottleneck is gone. Governance is now an accelerator. Departments that previously waited weeks for assets are now self-sufficient, producing high-quality, compliant content in minutes.
The Result
The Impact of Democratization.
By removing the dependency on central design for routine tasks, we turned a production bottleneck into a bank-wide engine for creativity and speed.
100% Brand Safety
Zero instances of 'off-brand' content generated by non-designers.
Our triple-layer governance engine ensures that every asset—whether created by HR, CRM, or Sales—is indistinguishable from agency work.
100x faster
Content production time dropped from weeks to minutes. That's 100x faster time-to-market.
By removing the dependency on internal design team for routine tasks, Slovenská sporiteľňa increased their total content output by five without adding a single headcount.
5x capacity, same team
No headcount increase required to dramatically scale content production.
The bank can now produce five times more content with existing staff, turning a capacity bottleneck into a competitive advantage.
"What used to take weeks now takes hours. And pretty much anyone can now create brand aligned and appealing visual content."
Brand Strategy and Communication Director
SLOVENSKÁ SPORITEĽŇA
